Social Media and Business

This video, "Using Social media for business" looks at the socio-cultural aspects of social media. It also shows the benefits and possible pitfalls of using social media for business. A definite must watch!!!

Social media mimics many aspects of society and culture. Groups found on various social media platforms like Twitter and Facebook have been likened to tribes as they consist of a group of people with shared interests.







These communities are able to communicate with one another using platforms like Bebo, Myspace, Twitter etc. It creates a sense of belonging and acceptance, necessary for happy integration in a real and virtual world.
Social media allows you to connect with like-minded people and creates a sense of belonging.


What has contributed to the success of social media is the speed and ease of spreading ideas . . . A form of globalisation. The world has become a smaller place. We can connect with a client across the world with the click of a button using not only computers, but hand-held devices like iPods and Blackberry’s, which have become increasingly accessible.