Louis Theroux, journalist extraordinaire interviewed PR guru Max Clifford in one of his typical "Weird Weekend" documentaries.
The film demonstrates the relatiosnhips between journalists and the media. Clifford was able to manipulate some of the journo's but proved to be no match for the upfront Louis Theroux.
The unethical bahaviour demonstrated by Max Clifford - from setting up Louis to Clifford consistantly lying in the documentary makes me question the way PR is practised. This is especially hard-hitting as Clifford is arguably the leading PR guru (self-styled) in the UK.
The sybiotic relationship between journalists and PR practitioners is quite clearly demonstrated. In particular, this documentary reveals the dodgy bahaviour of Clifford, particlarly with regards to squashing rumours that Simon Cowell is gay.
References:
http://www.youtube.com/watch?v=sf6HxmXuKBE
