Good Business – the rise of CSR – companies with a social conscience

Debate: “Attempts to align companies or brands with good causes are mere window dressing- companies should stick to the business of making money”

The above debate played out in a Contemporary Theory and Issues class at the University of Westminster. After listening to both sides, I believe that while in some cases PR departments and the companies they represent may engage in CSR simply for window-dressing, the bottom-line is that these companies are making a difference and are not simply worried about their bottom line.

The relatively recent wave of companies going green has also attracted suspicions over the motives of the companies involved - its simply become passe' for companies to slavishly press on to improve their profits without any thought for the environment.

References:

http://www.alternet.org/environment/48093